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If you are a fan of Korean culture and fashion or if you think of a Nike shoe with a daisy flower! You have probably heard the peaceminusone name, This Korean label was founded by G-DRAGON, who is a popular artist among K-Pop fans. Let’s take a look at this Korean brand and see why it is so popular, expensive and yet limited.
Peaceminusone, often stylized as “PEACEMINUSONE,” was established in 2016 by Kwon Ji-yong, popularly known as G-Dragon, who is not only a prominent figure in the K-pop industry but also a multi-talented artist and fashion icon. The brand’s name, derived from the mathematical symbol for peace, minus one, represents G-Dragon’s philosophy of embracing contradictions and exploring the balance between positive and negative elements.
PEACEMINUSONE offers a range of fashion products that blend streetwear aesthetics with unique and artistic designs. here are some examples of the types of products the brand has offered:
1. Apparel: PEACEMINUSONE produces a variety of apparel items, including hoodies, sweatshirts, T-shirts, long-sleeve shirts, jackets, and pants. These garments often feature the brand’s distinctive logos, graphics, or artistic details.
2. Denim: PEACEMINUSONE is known for its denim pieces, which include jeans, jackets, and shorts. These items often incorporate unique design elements such as paint splatters, distressed details, or customized patches.
3. Accessories: The brand offers a range of accessories to complement their clothing line. This may include hats, beanies, scarves, bags, socks, and jewelry. These accessories often feature the brand’s logos or artistic motifs.
4. Footwear: PEACEMINUSONE has also released limited-edition footwear collaborations in the past. While not as frequent as their clothing releases, the brand has offered unique sneakers that incorporate their signature design elements and artistic flair.
5. Limited Edition Collaborations: PEACEMINUSONE has collaborated with various brands and artists to create exclusive, limited-edition collections. These collaborations often result in unique and highly sought-after products that combine the aesthetics of both PEACEMINUSONE and the collaborating entity.
One of the most popular collaborations of this Korean brand has been with Nike in recent years, below we have taken a closer look at this collaboration.
Peaceminusone has cooperated with popular brands such as Nike, AMBUSH, Fragment Design, Airbnb and some other brands from 2016 to 2023. But the most popular collaboration of this Korean brand was with Nike in November 2019, All the Nike shoes with PEACEMINUSONE design so far:
1. Peaceminusone x Nike Air Force 1 “Para-Noise”: The peaceminusone x Nike Air Force 1 “Para-Noise” collaboration marked a milestone in the partnership between the two iconic brands. Released in 2019, these sneakers showcased G-Dragon’s artistic vision and rebellious spirit, These shoes sold out just a few hours after their global release and became the second most valuable sneakers of 2019 according to GQ magazine.
2. Peaceminusone x Nike Air Force 1 “Para-Noise 2.0”: Building upon the success of their initial collaboration, peaceminusone and Nike released the Air Force 1 “Para-Noise 2.0” in 2020. This iteration maintained the distressed black and white design but introduced a striking feature—an interchangeable velcro Swoosh, It sold-out immediately after release and was named one of the best and most expensive sneakers in 2020.
3. Peaceminusone x Nike Kwondo 1:
Another collaboration! why not !? After many requests of peaceminusone fans from Nike and incredible sales of “Para-Noise 1 and 2”, another collaboration between these two brands started in 2021 and the result of this collaboration is the release of Kwondo shoes in white and panda (black & white) colors.
This is an exciting collaboration for fans of these two brands, and all those who are interested in Nike shoes and G-Dragon art will be waiting for the next collaboration between these two popular brands.
Since 2016, this korean brand has launched various products in attractive collections but let’s take a look at some of the popular peaceminusone collections below.
1. “Beyond the Stage” Collection: This collection was inspired by G-Dragon’s experiences as a performer and his journey beyond the stage. It featured a mix of streetwear staples, such as hoodies, T-shirts, and caps, with artistic prints and details.
2. “Para-Noise” Collection: The “Para-Noise” collection was one of the most iconic and sought-after releases from Peaceminusone. It featured a range of clothing items adorned with a unique paint-splattered design, symbolizing the chaotic beauty of art and self-expression.
3. “Air Flower” Collection: This collection focused on the theme of nature and its harmony with urban environments. It showcased floral patterns combined with streetwear elements, creating a juxtaposition of delicate aesthetics and urban edge.
4. “Anarchy” Collection: The “Anarchy” collection was characterized by its rebellious and anarchic designs. It featured bold slogans, distressed fabrics, and deconstructed silhouettes, embodying a sense of youthful defiance.
5. “In the Name of the Rose” Collection: Inspired by the mystique and elegance of roses, this collection featured intricate floral motifs and romantic aesthetics. It included items like embroidered jackets, printed shirts, and accessories, all reflecting the brand’s signature style.
Peaceminusone offers a wide range of accessories that blend art and fashion seamlessly. Here are some notable Peaceminusone accessories:
Pins and Badges:
In the last 7 years, this label was able to go beyond South Korea and create new art in the world of fashion, we take a look at the features of the peaceminusone brand in the below:
Artistic Vision: Peaceminusone’s fusion of art and fashion sets it apart from traditional clothing brands. The brand’s founder, G-Dragon, is a renowned artist himself, and his innovative designs and visually striking collections resonate with individuals seeking creativity and artistic expression in their fashion choices.
Celebrity Endorsement: G-Dragon’s status as a global celebrity and fashion icon has significantly boosted Peaceminusone’s popularity. His influence and personal style have attracted a dedicated fan base, both within the K-pop community and beyond, who eagerly embrace and support the brand.
Collaborations and Limited Editions: Peaceminusone’s collaborations with artists, designers, and brands have generated excitement and exclusivity around its collections. Limited edition releases, often in partnership with highly sought-after names in the industry, create a sense of urgency and desirability among fashion enthusiasts.
Streetwear Appeal: The brand’s incorporation of streetwear elements into its designs aligns with the current fashion landscape. Peaceminusone’s streetwear-inspired aesthetic, featuring hoodies, caps, and graphic tees, resonates with a younger demographic that appreciates urban style and seeks clothing that reflects their lifestyle and cultural influences.
Authenticity and Individuality: Peaceminusone promotes individuality and self-expression, encouraging people to embrace their uniqueness. By challenging conventional fashion norms and celebrating diversity, the brand taps into the growing demand for inclusive and empowering fashion choices.
Social Media Presence: Peaceminusone’s strategic use of social media platforms, particularly Instagram, has played a crucial role in its popularity. With eye-catching visuals, behind-the-scenes glimpses, and collaborations with influential figures, the brand effectively engages its audience and generates buzz around its releases.
Stay limited, Become popular: If you go to the peaceminusone website! You will never see a product for sale (the products run out stock quickly) Limited releases generate hype, generate buzz, and create a sense of urgency among consumers, driving sales and brand engagement, this is a key to more popularity.